Where I am skeptical about a lot of visual poetry (and where I think Ullán is the exception) is that it doesn't have a strong visual sensibility behind it. It might have a typographer's sensibility (if you're lucky) but not a painter's sensibility.

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I remember at a poetry reading in New York several years ago a guy I was talking to pointed out another guy: "See that guy, he came and gave a really bad lecture on visual poetry. He started off with very basic definitions and insulted our intelligence." Then, about 10 minutes later I found myself in a conversation with guy #2, who pointed out guy #2 to me across the room. "See that guy over there? I went to give a lecture on visual poetry and that guy insulted me..."