I've never liked the term creative writing because it seemed to be a romantic cliché bundled with an "English department" bureaucratic denomination. I remember (somewhat rudely I'm sure) correcting someone in an English department who referred to a mutual acquaintance as "a creative writer." I said, "No, he is a poet." I'm not sure why the phrase bothers me so much--an arbitrary prejudice, no doubt. Why not call it "writing"?